Email Marketing Training Institute in Salem
Why Email Marketing ?
Email marketing means sending commercial messages like Advertisements, Business Requests etc., to group of people through quality email which generates both sales and brand awareness. Direct promotional emails are sent to new customers in order to acquire them and existing customers for persuading them to buy again. The purpose of sending this email is to maintain a relationship with the customers.
Email Marketing is a form of direct marketing; It is user friendly and very cost effective. Email Marketing can be more than just text; Rich media formats can provide images and gives texture and flavor to the product or services.
There are nearly 4.1 billion users worldwide. Users maintaining multiple email accounts for different purposes. Direct mails and Transactional mails are the types of mails which can be used for the marketing. Later Mobile Email Marketing concept has evolved that generates a larger traffic through smart phones. It is possible that emails can be generated according to the tracked behaviors of the consumer.
Modern Email Marketing is mainly focused on pull strategy rather than push strategy.
Why Choose Joojoy?
- +8 Industry Certifications.
- Google Adwords and Analytics Certified Trainers.
- Lifetime access to latest contents
- Work on live project and gain hands on experiences.
- Integrated Digital Marketing Course Modules.
- Learn about Personal Branding.
- Learn both online and offline marketing.
Email Marketing Module
Email Marketing Training in Salem
- What is Email Marketing
- How to write effective subject lines
- Challenges faced in sending bulk emails
- Creating email marketing template and sending bulk mails
- Creating subscriber lists
- Checking traffic from various locations
- Importance of email marketing in generating leads
- How email Marketing works
- Setting up campaigns and lists
- Uploading mail ids to the tool
- Checking open rates , clicks , click through rate
- Popular tools used